Search Marketing Strategists

General Information

Description

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Business Breakdown

People in this career work in these sectors.

  1. Private, for profit77.06%
  2. Self-employed13.04%
  3. Private, not for profit6.82%
  4. State and local government2.18%
  5. Federal government0.62%

Industry areas

  • Information Technology

Job Outlook

Employment of market research analysts is projected to grow 19 percent from 2021 to 2031, much faster than the average for all occupations. About 99,800 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Read More
No Information for this section

Salary

Average Salary

Salary

$63,920

State-by-state Salary

Gray states indicate no data available

$80,920
$28,390
No Information for this section

Education

Most Common Education Levels

People in this career achieve this level of education.

  • Bachelor's degree 47%
  • Associate's degree 21%
  • Some college 17%
  • Post-secondary certificate 8%
  • High school 4%
  • Master's degree 0%
  • Doctoral degree 0%
  • Post baccalaureate 0%
  • Less than high school 0%
  • Post-doctoral training 0%
  • Post-master's certificate 0%
  • First professional degree 0%

Knowledge

  • Sales and Marketing
  • Computers and Electronics
  • English Language
  • Administrative
  • Mathematics
No Information for this section